WE ARE HONEST

We build brands that people love, which only survive
in organizations that people love.

For Associations, Strategic Planning is where
that love begins.

THE OLD MODEL IS OBSOLETE

Every few years, your leaders retreat and work to compress the Association’s future into a coded message of ten words or less. Then you try to cram every activity and new priority into a reporting pyramid that aligns underneath.

IT’S NOT YOU, IT’S THE PROCESS

You leave the session with a vague, all-encompassing vision and/or mission statement and an arms-length list of ‘priorities.’ You present it to the team and everyone smiles and nods politely.  

Instead, we can help your leadership create and communicate a plan based on meaning, focus and credibility.

HERE’S WHAT WE DO DIFFERENTLY.

1

CREATE RELEVANCE

PURPOSE AND FORECAST OVER MISSION AND VISION

Organizations driven by purpose outperform the general market by 15:1. Purpose focuses decision-making, increases engagement and strengthens market position.

Forecast provides more substance than vision, the substance that makes change meaningful.

2

CREATE FOCUS

THROUGH DISCIPLINED PRIORITIES

The evidence is in. Setting 2 – 3 credible, well-resourced priorities at a time is the peak formula. Add a fourth and achievement drops off by 50% across the board.

3

BUILD CAPACITY

THROUGH MASTERY AND AUTONOMY

Almost everyone wants to master something important. Instead of pushing people to deliver, give them the tools, the trust and the chance to be great at something meaningful.

4

COMPEL ACTION

LEAD ON PURPOSE

Purpose-based leaders don’t rely on packaging and personality. They engage people around meaningful priorities and they silence cynics with results.

HAPPY ASSOCIATIONS

GET RELEVANT

PURPOSE BEFORE MISSION. 

Organizations driven by purpose and values outperformed the general market by 15:1* Purpose focuses decision-making, increases engagement and strengthens your position in the marketplace.

   *Built to Last, Collins and Porras.

FORECAST INSTEAD OF VISION.

A vision is a snapshot, a forecast is virtual reality. Tie your desired business objectives, story and culture together with credibility, so people will roll up their sleeves, instead of rolling their eyes.

CREATE FOCUS

CREDIBLE PRIORITIES.

The evidence is in. The higher the number of goals that are set, the less chance that any are ever achieved effectively. 2-3 goals in any strategic plan is the optimal number*. Any higher and you experience the law of diminishing returns.

* Franklin-Covey

S.M.A.R.T. ACTIONS.

Now it’s time to define your actions, making sure that they’re: Specific, Measurable, Actionable, Resourced and Time-Bound; set inside the context of purpose, meaning and credibility.

BUILD CAPACITY

SUPPORT MASTERY.

People strive to be masters of their field.* Instead of pushing people to deliver, give them the tools and the opportunity to be great at something meaningful. You’ll be struggling to catch up.

*Daniel H. Pink, Drive

STRUCTURE AUTONOMY.

With a clear end-point and the right tools, make trust a priority through the reasonable expansion of decision-making and authority.

(IM)PROVE VALUE

COMMUNICATE FOR ACTION.

Purpose-based leaders don’t rely on packaging and personality.* They engage people around meaningful priorities to keep moving forward against the status quo.   

*John Mackie, Conscious Capitalism

PROGRESS BEYOND SUCCESS.

Deliver results. Be clear about results you need. Track, measure and spread the news about the results. This is how to convert the cynics.

CASE STUDIES

ARE YOU IN STRAT PLANNING MODE?

Contact us directly or take advantage of our Change-Readiness questionnaire and FREE 1/2 hour personal consultation.

LET’S TALK

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