This morning, a branding project had me searching Olympic logos — it’s a long/boring story — but anyway, I began to take note of how similarly terrible most of them are. Many include a variation of a rainbow colour palette, sweeping/swooshing lines and/or abstract people, holding hands, dancing, running etc. Say what you will about the 2012 London Olympic Games, at least they tried something a little different. Weird, but different.
The real point of this is to remind you how awesome the design for the 76′ Olympics in Montreal were. Simple, clean, magnificent and memorable.