In Branding, Design, Illustration, Photography

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Many people are needed to ensure that the end product of the Richlu catalogues are visually pleasing and up to a high standard. We were able to shoot at the construction site of a heritage building here in the exchange, thanks to Lee Thompson and foreman Cory Penner of J & J Construction. The building proved to be beautiful on many levels, and was able to house all of our needs. 9 models graciously joined us in the wee hours of the morning on Saturday, October 27, 2012 and carted themselves over to our location shoot at McDermot and Waterfront. Jerry Grajewski got everyone into shape and started working his magic. Lighting, primping, eyeing up interesting materials and teaming up with our Art Director, Kerri, to make the environment as interesting as possible and to try to capture the garments to show them in their most pleasing form. Here are a few captures from the day. The safety and work wear catalogues will hit the world this week!

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