Build brand clarity
and move your Business
To the next level.
Transform your organization with a purpose-driven, values-based brand.
IS YOUR BRAND CLEAR?
People are building relationships with authentic purpose-driven brands that align with their values and world-views. In order for any brand to initiate and maintain a meaningful relationship with their audience, it requires that they be crystal clear about what they stand for and what they offer.
ARE YOU LEADING WITH A PURPOSE-DRIVEN BRAND?
When your brand is crystal clear, everything about your organization comes into focus. Decision making becomes easier, faster and more effective as your entire team aligns around a collective purpose.
Brand-led Organizations VS. ORGANIZATION-LED BRANDS
Brand-led Organizations
ORGANIZATION-LED BRANDS
Unlock Your
Authentic Brand Potential
The very best brands are built on purpose, authenticity and transparency.
Uncovering and communicating your brand should be easy and natural, after all, your brand is a reflection of who you are as an organization, community or culture.
But it is one of the most difficult aspects of running an organization. We can help with that. Our 5-step brand building framework will help guide you through your brand discovery journey and give you the confidence to know you are gaining momentum in the right direction.
It's easier to know where you're going if you know where you're starting from. Qualitative and quantitative research provides critical information that will point you in the right direction.
Defining and articulating what your brand stands for, who it's for and how you're positioned is critical for long term success. A clear strategy will make decision making easier and stress free.
Your brand identity consists of all of the sensory elements that make up your brand. Logos, typography, iconography, colours, sounds, music, textures and even smells and tastes blend together to create a tool kit of elements that are used to build your brand experience.
Equipped with a comprehensive tool kit, an immersive brand experience will provide your target audience with a meaningful and memorable interaction that will move them from customer to advocate.
Consistency is essential in maintaining and growing a brand. Communicating your brand in a way that aligns with your core purpose and values will ensure you also align with your core customers' world views and provides them with consistently meaningful brand experiences.
WE ARE HONEST
We help organizations like yours transform into trusted and powerful brands.
The most successful brands are those with a well-defined purpose, strong values, a meaningful vision and a clear message. These are the brands with a story to tell and one that people want to hear.
We've helped hundreds of leaders get clear about what their brand stands for and how best to tell their story. Building a transformational brand doesn't have to be difficult. With our 5 step brand framework, you will discover how truly inspirational your brand can be to those you serve.
INSIGHTS
Watch Your Tone! Brand Identity and the Tone of Voice Matrix
Some brands are recognizable just by their tone: from nike’s inspirational messaging to old spice’s humorous tv ads to wendy’s cheeky twitter feed. these brands have a tone of voice...
Leading Change: Are you a change agent or an integrator?
We’ve seen many personalities in changing organizations over the years – but the two most prominent are the change agents and the integrators. they have very different, yet equally important...
Download this helpful guide and "Wow!" them at your next dinner party with your keen knowledge of brand terminology.
The time to transform your brand and your business is now.
We've helped hundreds of organizations build authentic brands by helping them define their positioning, find their purpose, and clarify their messaging. We can help you too.
Call us at 204 947 6824 or email us below.
"Honest Agency has been instrumental in helping us reinvent our brand."
Kelly Melchor, Winnipeg Insurance Brokers
