It’s time to cut through the jargon and focus on building a clear, relevant brand that positions your organization for success and moves people forward, together.

We are the brand transformation agency for brands that are experiencing significant and disruptive change.

It's simple, really. (but not really)

When it comes right down to it, great brands become great because they follow these fundamentals:


Establish who you are, what you stand for and where you’re going. Create a plan that is clear, actionable, and accountable.


Define the culture you need to have to be the organization you want to be. Build the systems that underpin the organization you are becoming. 


Own your market position. Differentiate yourself. Allow your brand to lead your organization, not the other way around.

Been there, done that.

And we’ll do it again, because we love it. 


Years of transforming brands


Leaders, boards and teams engaged


Brands transformed

Brand is the destination and the path...

You have a pretty clear idea of the organization’s future. You need:

  • a credible position to move toward.
  • congruence around a plan.
  • a culture that keeps drawing people forward, together.
  • early wins, and measurable results forever.

By paying the right attention to each step, your organization will arrive stronger and more nimble than it is today.

The proof is in the pudding.

Hungry for some inspiration?
See if something on our case studies menu catches your eye.

Good people we've worked with.

The truth about logo gardens: We haven’t developed all these logos, but we did most of them.

For the others, we’ve done enough work with them that they’d admit to knowing us. And if you asked, they might say something nice.

Honest has a keen understanding of our brand and delivers optimum results.
Ron Gauthier, President,
CPHR Manitoba

Feed your mind with these tasty ideas.