In simple terms, brand clarity is the degree by which your brand, or the meaning/intent behind your brand is understood.
The clearer your brand is, the easier it is to understand. This is important for a number of reasons the most obvious being that if your brand is not clear, it is confusing – and when you confuse, you lose. You lose the attention of your audience and when your audience stops paying attention they move on to your competitors. Being able to communicate your brand with a clear brand message will ensure you get the eyes, ears and attention your brand needs to thrive.
Here are a few brands that have transformed the way they see themselves and how others see them too.
Credit Unions across Canada need to change their website. Are you ready to change yours?