Brand Glossary
Specializing in brand development and strategic planning, we create meaningful connections and experiences between brands and their audiences. Ultimately, we create brands people love.
Brand Ambassador
The face or spokesperson of the brand. This person represents the essence of the brand and is a controlled effort to humanize messaging, mission and outreach. Ambassadors provide potential customers with tangible and influential brand experience while serving as the campaigner and defender of your brand.
Brand
Your brand is so much more than your logo and your products/services. It’s the impression and perception people have formed about your organization. It’s your writing style, colour palette, typography, layout, tone, graphics, design and culture. It’s what you stand for and who you are. Each of these elements has to work in unison for a brand to be successful.
