fbpx

YOUR BRAND MEANS BUSINESS

Whether your focus is igniting growth, inspiring people or increasing profitability, leading with your brand is the answer you've been searching for.

Honest asterisk icon - red on transparent

LEAD WITH YOUR BRAND AND SUCCESS WILL FOLLOW

Your business is only as strong as your brand. It's your greatest asset and a catalyst for growth. Your brand inspires both your teams and your customers. And if it doesn't, it should.

IF YOU'RE NOT LEADING WITH BRAND, YOU'RE FALLING BEHIND

Building a brand takes clarity, careful planning and consistent alignment all along the food chain. That way, you reduce friction and maximize efficiency. It’s those brands that take the time to pause, assess what’s happening internally, and make the necessary changes who ensure that they keep moving ahead along their right track. The organizations that lead with their brands are the ones that lead their industries.

As a business leader, if you feel like you’re always trying to catch your breath, or you’re overwhelmed by the stress of feeling like you’re falling behind, you’re not alone. The good news is, you already have the tools to build a brand that can lead the pack. All you need is the right guide.

WHEN YOU LEAD WITH YOUR BRAND, YOU WILL:

  • Build a culture that attracts and retain the right employees
  • Engage the right customers with meaningful and relevant messaging
  • Resist the temptation to chase trends that consume valuable resources and lead nowhere 
  • Unite your organization towards a common goal or just cause
  • Become more efficient, focused and profitable 

And ultimately, you will build a brand that transforms the lives of the customers you serve.

You have the tools to build an industry-leading brand. All you need is the right guide - someone who can help you develop the right strategy, build momentum and keep you on the right path.

5 STEPS TO BUILDING A TRANSFORMATIONAL BRAND

Every business, industry and market has its own set of unique situations and challenges. However, the fundamental process for building and maintaining a great brand is universal. The framework below represents a simplified overview of the branding process.

GENERATE INSIGHTS

GENERATE INSIGHTS

  • Brand audit
  • Brand workshops
  • Leadership workgroups
  • Market research
  • Predictive analytics
  • Stakeholder interviews
  • Ethnography
  • Secret shopping

DEFINE A STRATEGY

DEFINE A STRATEGY

  • Purpose and forecast
  • Organizational strategy
  • Strategic planning
  • Brand positioning
  • Brand messaging
  • Brand story
  • Brand archetype
  • Brand architecture
  • Brand platform

BUILD YOUR IDENTITY

BUILD YOUR IDENTITY

  • Logo design
  • Colour palette
  • Typography
  • Image style
  • Patterns and textures
  • Aural/audio branding
  • Composition
  • Look and feel

CREATE THE EXPERIENCE

CREATE THE EXPERIENCE

  • Website
  • Brand rollout
  • Advertising
  • Social media
  • Experiential
  • Events
  • Packaging

ALIGN AND MANAGE

ALIGN AND MANAGE

  • Brand manual
  • Employee training
  • Brand management
  • Regular brand review
  • Stakeholder surveys
  • Gap analysis
  • Culture check-ins
  • Adjustments as required

Honest asterisk icon - red on transparent

BRANDS WE'VE HELPED

Here are a few brands that have transformed the way they see themselves and how others see them too.

IF YOU'RE SERIOUS ABOUT SHOWING YOUR BRAND SOME LOVE, TAKE THE NEXT STEP THAT'S RIGHT FOR YOU.

Contact us for a free half-hour consultation, let us know if you have any questions or take our brand health assessment to see if your brand gets a passing grade.

Honest asterisk icon - red on transparent

The time to transform your brand is now.

We've helped almost 100 organizations build authentic brands by helping them define their purpose and clarify their messaging. We can help you too.

“GAH, SO EXCITED. SO BEAUTIFUL”

Jenna Boholi, The Icelandic Festival of Manitoba

Does Your Website
Still reflect your brand?

Credit Unions across Canada need to change their website. Are you ready to change yours?

Whether you’ve selected a vendor or are still looking to decide. Our toolkit will help you make the transition process a breeze.

Download the brandictionary

An email will be sent to you for verification.