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CAPABILITIES

Building your brand starts from within. Define your purpose, articulate your values and clarify your message.

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BUILD YOUR BRAND FROM THE INSIDE OUT

Your purpose and values set the tone for your culture, and your culture sets the tone for everything else you do.

WE'RE ON A MISSION TO INSPIRE MEANINGFUL CHANGE IN HOW BRANDS DO BUSINESS

There is a powerful movement towards building brands that create positive change in the world and specifically for the people those brands serve. These brands are values-based and offer authentic and meaningful experiences to their customers. 

At Honest, we work with leaders of values-based organizations who are driving, or managing, fundamental change brought about by opportunities or threats, including: 

  • abrupt shifts in the market
  • changes in leadership or board direction
  • rapid growth or decline
  • mergers and acquisitions
  • changes in regulation
  • changes in stakeholders’ expectations.

HOW WE WORK

We seek clarity about what matters most to our clients.

We build and maintain meaningful relationships with leaders.

We align our clients’ organizations to their clear and meaningful purpose.

We provide structured guidance and build capacity.

We communicate clearly with our customers and our audiences.

We seek the simplest, effective solutions.

Your brand is your most important asset. It is your reputation. It is how people feel about you. It is your impact on the world.

IF YOUR BRAND ISN'T CHANGING SOMEONE'S LIFE FOR THE BETTER, ASK WHY.

Sometimes the idea of building a transformative brand feels overwhelming. Our job is to help you break it down into simple steps.

5 STEPS TO BUILDING A TRANSFORMATIONAL BRAND

Every business, industry and market has its own set of unique situations and challenges. However, the fundamental process for building and maintaining a great brand is universal. The framework below represents a simplified overview of the branding process.

GENERATE INSIGHTS

Start from a place of confidence. Get where you're going by knowing where you've come from.

GENERATE INSIGHTS

  • Brand audit
  • Brand workshops
  • Leadership workgroups
  • Market research
  • Predictive analytics
  • Stakeholder interviews
  • Ethnography
  • Secret shopping

DEFINE A STRATEGY

Every journey is easier with a map. Otherwise you will end up off track and in the dark.

DEFINE A STRATEGY

  • Purpose and forecast
  • Organizational strategy
  • Strategic planning
  • Brand positioning
  • Brand messaging
  • Brand story
  • Brand archetype
  • Brand architecture
  • Brand platform

BUILD YOUR IDENTITY

There are two parts to building a great reputation. One: defining who you are, and two: communicating it accurately.

BUILD YOUR IDENTITY

  • Logo design
  • Colour palette
  • Typography
  • Image style
  • Patterns and textures
  • Aural/audio branding
  • Composition
  • Look and feel

CREATE THE EXPERIENCE

Consistency at every touchpoint will be the difference between a brand people won't remember and one they can't forget.

CREATE THE EXPERIENCE

  • Website
  • Brand rollout
  • Advertising
  • Social media
  • Experiential
  • Events
  • Packaging

ALIGN AND MANAGE

Keep your brand on track with regular maintenance to keep it on the rails.

ALIGN AND MANAGE

  • Brand manual
  • Employee training
  • Brand management
  • Regular brand review
  • Stakeholder surveys
  • Gap analysis
  • Culture check-ins
  • Adjustments as required

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BRANDS WE'VE HELPED

HONEST AGENCY
IN A NUTSHELL

In 2000, Callum Beattie co-founded Neuhaus Design, providing outstanding design and visual brand solutions to their clients. They were very successful in transforming those early clients’ brands and for many, that brand work changed their operations for the better. At that time, Sherril Matthes was the Communications Director for the Winnipeg Regional Health Authority, a wildly complex organization of 20,000 staff with a budget of $1.2B, coordinating services across 9 hospitals and over 200 long term care and community health services.

In 2010, Callum and Sherril partnered to address both sides of one client’s communication challenge – internal communication and external brand.

To meet their needs, we obviously had to create super clear and meaningful governance and leadership communication and epoxy that together with an outstanding brand execution. The result: a 5-year strategic plan that delivered growth across the board, and an international IABC award-winning brand.

For over ten years now, we have been helping our clients define their clear and meaningful purpose and align their strategic plans and organizational development with an authentic and powerful brand.

Today, we develop integrated brands that guide all aspects of our clients’ organizations, giving them the tools and the chops to make decisions that create meaningful, long-term success.

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The time to transform your brand is now.

We've helped almost 100 organizations build authentic brands by helping them define their purpose and clarify their messaging. We can help you too.

“I JUST CALLED TO SAY I LOVE IT!”

Angela Moore, Director of Operations,
Engineers Geoscientists Manitoba

Does Your Website
Still reflect your brand?

Credit Unions across Canada need to change their website. Are you ready to change yours?

Whether you’ve selected a vendor or are still looking to decide. Our toolkit will help you make the transition process a breeze.

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