Building your brand starts from within. Define your purpose, articulate your values and clarify your message.
Your purpose and values set the tone for your culture, and your culture sets the tone for everything else you do.
There is a powerful movement towards building brands that create positive change in the world and specifically for the people those brands serve. These brands are values-based and offer authentic and meaningful experiences to their customers.
At Honest, we work with leaders of values-based organizations who are driving, or managing, fundamental change brought about by opportunities or threats, including:
Your brand is your most important asset. It is your reputation. It is how people feel about you. It is your impact on the world.
Sometimes the idea of building a transformative brand feels overwhelming. Our job is to help you break it down into simple steps.
Every business, industry and market has its own set of unique situations and challenges. However, the fundamental process for building and maintaining a great brand is universal. The framework below represents a simplified overview of the branding process.
Start from a place of confidence. Get where you're going by knowing where you've come from.
Every journey is easier with a map. Otherwise you will end up off track and in the dark.
There are two parts to building a great reputation. One: defining who you are, and two: communicating it accurately.
Consistency at every touchpoint will be the difference between a brand people won't remember and one they can't forget.
Keep your brand on track with regular maintenance to keep it on the rails.
In 2000, Callum Beattie co-founded Neuhaus Design, providing outstanding design and visual brand solutions to their clients. They were very successful in transforming those early clients’ brands and for many, that brand work changed their operations for the better. At that time, Sherril Matthes was the Communications Director for the Winnipeg Regional Health Authority, a wildly complex organization of 20,000 staff with a budget of $1.2B, coordinating services across nine hospitals and over 200 long term care and community health services.
In 2010, Callum and Sherril partnered to address both sides of one client’s communication challenge – internal communication and external brand.
To meet their needs, we obviously had to create super clear and meaningful governance and leadership communication and epoxy that together with an outstanding brand execution. The result: a 5-year strategic plan that delivered growth across the board, and an international IABC award-winning brand.
For over 13 years now, we have been helping our clients define their clear and meaningful purpose and align their strategic plans and organizational development with an authentic and powerful brand.
Today, we develop integrated brands that guide all aspects of our clients’ organizations, giving them the tools and the chops to make decisions that create meaningful, long-term success.
Angela Moore, Director of Operations,
Engineers Geoscientists Manitoba
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