Case Studies

Great brands are not defined by their products or services. They are loved for what they stand for and the impact they make on the people they serve. Below are a few purpose-driven, values-based brands that have a great story to tell.

An Award Winning Merger

Successful amalgamations are rare. But when a team fully owns their moment to re-create themselves you get a successful amalgamation, and a brand that wins hearts and awards.

Succeeding at Keeyask

Clear expectations and credible communication attracts the right people for the job and prepares them for success at Manitoba Hydro’s Keeyask Mega-Project.

Campaigning for Culture

Chartered Professionals in Human Resources (CPHRs) are strategic business advisors, uniquely qualified to help employers and employees succeed.

An Engineer was Here

Professional Engineers and Geoscientists dedicate their lives to their profession in order to make our world a better place allowing everyone to live a better life.

Public Impact Incorporated

Sometimes, a great idea and a set of shared values are all you’ve got, but that’s enough to create a credible and meaningful brand that garners the support you need to proceed.

People Matter

When a group of independent HR Associations in Canada came together and rebranded to CPHR Canada, it changed everything.

Download the Brandictionary

Download this helpful guide and "Wow!" them at your next dinner party with your keen knowledge of brand terminology.

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We've helped hundreds of organizations build authentic brands by helping them define their positioning, find their purpose, and clarify their messaging. We can help you too.

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Jenna Boholij, The Icelandic Festival of Manitoba