Plan

Establish who you are, what you stand for and where you’re going. Create a plan that is clear, actionable, and accountable.

Develop

Define the culture you need to be the organization you want to be. Build the systems that underpin the organization you are becoming. 

Transform

Own your market position. Differentiate yourself. Wrap your brand around your organization.

24

Years of transforming brands

300

Leaders, boards and teams engaged

200

Brands transformed

Brand is the destination and the path...

You have a pretty clear idea of the organization’s future. You need:

  • a credible position to move toward.
  • congruence around a plan.
  • a culture that keeps drawing people forward, together.
  • early wins, and measurable results forever.

By paying the right attention to each step, your organization will arrive stronger and more nimble than it is today.

alignment is everything

The proof is in the pudding.

Good people we've worked with.

The truth about logo gardens: We haven’t developed all these logos, but we did most of them.

For the others, we’ve done enough work with them that they’d admit to knowing us. And if you asked, they might say something nice.

Honest has a keen understanding of our brand and delivers optimum results.
Ron Gauthier, President,
CPHR Manitoba
Digital Marketing Strategist
Bria Welch
she/her
Black bear
TikTok
"Bria's Guide to Survival, 1st Edition (2016)"
Gen Z Knowledge (despite being a millennial)
Lawyer
Bozoma Saint John
Bria’s an avid gamer, dog-mom and our digital campaign go-to. She’ll help you develop your organic and paid marketing strategy, ensuring everything is on-brand, well-written and able to drive meaningful results.
Partner/Director of Brand
Callum Beattie
he/him
Robots
Weather app
Guns. Lots of guns.
Suppressed rage
Psychiatrist
Coelement
Callum is serious about brand and business development, but not much else! He’s led Honest since day one, directing our accounts department, advising our creative, and facilitating your brand workshops and strategy.
Communications Strategist
Casey Challes
she/her
Koala
Killer Sudoku
Hide.
Excel tips and tricks
Actor
Noel Cottrell at Murder Hornet
After working in the arts for eight years, Casey now uses her creative acumen in the communications field. She’s happy to support your marketing and brand strategy or dive into your next writing project.
Art Director
Colin Sawatzky
he/him
Dog
Instagram
Join them? Nobody ever tells the zombie’s side of the story.
Curiosity
Architect
Jessica Walsh
When Colin’s not enjoying the great outdoors with his kids, he’s at Honest leading our creative team. A graphic designer by trade, he manages concept development and creative with kindness and expertise.
Project Manager
Diego Collantes Loo
he/him
Buffalo
YouTube
“Double tap.”
Can make you the best Chilcano ever
Musician
Simon Sinek
Once a rower in an 8-man racing boat, Diego understands the value of teamwork and dedication when it comes to managing projects. He joins Honest with 15 years of experience as a copywriter and creative consultant in Peru.
Graphic Designer
Emma Lytle
she/they
Cat
Winnipeg Bus Live
Costco.
Social media detective skills
Botanist
Carmi Grau
Emma is artistic, socially conscious, and always up for a night of karaoke. Their thoughtful designs are focused on creating solutions that will have a positive impact on you and your audience.
Senior Graphic Designer
Luiza Baptista
she/her
Horse
WhatsApp
Finally put my skills with a throwing knife to use.
Speaks four languages
Veterinarian
Ellen Lupton's Instagram
Luiza brings an international perspective to her work, having called Brazil, France and now Canada “home.” Her work transcends the traditional, carefully considering user experience and integrating solutions to make your brand both beautiful and functional.
Account Director
Priya Tandon
she/her
Elephant
Spotify
Put my son’s Taekwondo skills to the test.
Systemized lists upon lists
Teacher
Paula Scher
With a background in business ownership, Priya excels in client satisfaction, quality assurance and project management. She’s (literally) the person to call to keep your project running smoothly and efficiently.
Partner/Director of Strategy
Sherril Matthes
she/her
Tiger
Spotify
Me and the chipmunks at Lake of the Woods.
Gus’s mom 🐾
Veterinarian
The Conscious Leadership authors: Jim Dethmer, Diana Chapman and Kaley Warner Klemp
Sherril prioritizes organizational and personal wellness. With 35+ years of experience in corporate communications, media relations, strategic planning and internal communications, she’ll work with you to develop your company's purpose and strategy.
Digital Marketing Strategist
Bria Welch
she/her
Black bear
TikTok
"Bria's Guide to Survival, 1st Edition (2016)"
Gen Z Knowledge (despite being a millennial)
Lawyer
Bozoma Saint John
Bria’s an avid gamer, dog-mom and our digital campaign go-to. She’ll help you develop your organic and paid marketing strategy, ensuring everything is on-brand, well-written and able to drive meaningful results.
Partner/Director of Brand
Callum Beattie
he/him
Robots
Weather app
Guns. Lots of guns.
Suppressed rage
Psychiatrist
Coelement
Callum is serious about brand and business development, but not much else! He’s led Honest since day one, directing our accounts department, advising our creative, and facilitating your brand workshops and strategy.
Communications Strategist
Casey Challes
she/her
Koala
Killer Sudoku
Hide.
Excel tips and tricks
Actor
Noel Cottrell at Murder Hornet
After working in the arts for eight years, Casey now uses her creative acumen in the communications field. She’s happy to support your marketing and brand strategy or dive into your next writing project.
Art Director
Colin Sawatzky
he/him
Dog
Instagram
Join them? Nobody ever tells the zombie’s side of the story.
Curiosity
Architect
Jessica Walsh
When Colin’s not enjoying the great outdoors with his kids, he’s at Honest leading our creative team. A graphic designer by trade, he manages concept development and creative with kindness and expertise.
Project Manager
Diego Collantes Loo
he/him
Buffalo
YouTube
“Double tap.”
Can make you the best Chilcano ever
Musician
Simon Sinek
Once a rower in an 8-man racing boat, Diego understands the value of teamwork and dedication when it comes to managing projects. He joins Honest with 15 years of experience as a copywriter and creative consultant in Peru.
Graphic Designer
Emma Lytle
she/they
Cat
Winnipeg Bus Live
Costco.
Social media detective skills
Botanist
Carmi Grau
Emma is artistic, socially conscious, and always up for a night of karaoke. Their thoughtful designs are focused on creating solutions that will have a positive impact on you and your audience.
Senior Graphic Designer
Luiza Baptista
she/her
Horse
WhatsApp
Finally put my skills with a throwing knife to use.
Speaks four languages
Veterinarian
Ellen Lupton's Instagram
Luiza brings an international perspective to her work, having called Brazil, France and now Canada “home.” Her work transcends the traditional, carefully considering user experience and integrating solutions to make your brand both beautiful and functional.
Account Director
Priya Tandon
she/her
Elephant
Spotify
Put my son’s Taekwondo skills to the test.
Systemized lists upon lists
Teacher
Paula Scher
With a background in business ownership, Priya excels in client satisfaction, quality assurance and project management. She’s (literally) the person to call to keep your project running smoothly and efficiently.
Partner/Director of Strategy
Sherril Matthes
she/her
Tiger
Spotify
Me and the chipmunks at Lake of the Woods.
Gus’s mom 🐾
Veterinarian
The Conscious Leadership authors: Jim Dethmer, Diana Chapman and Kaley Warner Klemp
Sherril prioritizes organizational and personal wellness. With 35+ years of experience in corporate communications, media relations, strategic planning and internal communications, she’ll work with you to develop your company's purpose and strategy.

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