First Nation Building
Bring your community and culture together through one shared vision. Work towards financial independence and sovereignty through a brand that unifies.
Share who you are, what you stand for, and where you're going, in your unique and credible brand. Then use it everywhere to unite people, strengthen your culture and your community and advance your independence and sovereignty.
Like many First Nations in Canada, you’ve made great strides in recent years, based on the vision and work of past and current leaders. There is momentum underway among First Nations, through working with FMB and FNFA and within the UNDRIP framework, people are seeing real potential, where before there was distant hope.
But opportunity can bring its own challenges: conflicting priorities, personality-based leadership, protectionism, and fear. The good news is, there is a more wholistic path to success. You can create one full, rich shared vision, you can define reasonable priorities and manage expectations and in this way, create credible hope and engage people to participate.
A strong vision and brand can be the basis for your nation-building. By defining your freedoms, your independence, your culture and your responsibilities to one another and to the youth, you will build a brand for seven generations.
Story telling is a powerful tool to inspire people to action. You need one clear story, one brand, that shows who you are, what you stand for, where you're going, and how you plan to get there.
Every First Nation has its own set of unique situations and challenges. However, the fundamental process for building and maintaining a great National brand is universal. The framework below represents a simplified overview of the branding process.
"We are walking a narrow path between two worlds, trying to take the best from each, leave old baggage behind, and work to rebuild our culture and our trust."
Every First Nation has their own story, their unique challenges and opportunities. The best place to start is with a simple conversation.
Click on contact us and we can schedule a time to talk. In the meantime, take this quick brand health assessment to see if this is the right time for you to be considering this work.
Jenna Boholij, The Icelandic Festival of Manitoba
Credit Unions across Canada need to change their website. Are you ready to change yours?