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First Nation Building

Bring your community and culture together through one shared vision. Work towards financial independence and sovereignty through a brand that unifies.

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GAIN THE POWER OF ONE SHARED VISION

Share who you are, what you stand for, and where you're going, in your unique and credible brand. Then use it everywhere to unite people, strengthen your culture and your community and advance your independence and sovereignty.


BUILD YOUR BRAND FOR SEVEN GENERATIONS

Like many First Nations in Canada, you’ve made great strides in recent years, based on the vision and work of past and current leaders. There is momentum underway among First Nations, through working with FMB and FNFA and within the UNDRIP framework, people are seeing real potential, where before there was distant hope.

But opportunity can bring its own challenges: conflicting priorities, personality-based leadership, protectionism, and fear. The good news is, there is a more wholistic path to success. You can create one full, rich shared vision, you can define reasonable priorities and manage expectations and in this way, create credible hope and engage people to participate.

A strong vision and brand can be the basis for your nation-building. By defining your freedoms, your independence, your culture and your responsibilities to one another and to  the youth, you will build a brand for seven generations.

WHEN YOU LEAD WITH YOUR BRAND, YOU WILL:

  • Unite your community towards your common cause
  • Reflect your values and culture in everything you say and do
  • Attract people, organizations and resources to support your success
  • Build based on what you believe in
  • Clearly see what matters and make more strategic decisions 
  • Clearly see what doesn’t fit and can be left behind 

Ultimately, you can build a brand that builds a nation.

Story telling is a powerful tool to inspire people to action. You need one clear story, one brand, that shows who you are, what you stand for, where you're going, and how you plan to get there.

5 STEPS TO BUILDING A TRANSFORMATIONAL BRAND

Every First Nation has its own set of unique situations and challenges. However, the fundamental process for building and maintaining a great National brand is universal. The framework below represents a simplified overview of the branding process.

GENERATE INSIGHTS

GENERATE INSIGHTS

  • Brand audit
  • Brand workshops
  • Leadership workgroups
  • Market research
  • Predictive analytics
  • Stakeholder interviews
  • Ethnography
  • Secret shopping

DEFINE A STRATEGY

DEFINE A STRATEGY

  • Purpose and forecast
  • Organizational strategy
  • Strategic planning
  • Brand positioning
  • Brand messaging
  • Brand story
  • Brand archetype
  • Brand architecture
  • Brand platform

BUILD YOUR IDENTITY

BUILD YOUR IDENTITY

  • Logo design
  • Colour palette
  • Typography
  • Image style
  • Patterns and textures
  • Aural/audio branding
  • Composition
  • Look and feel

CREATE THE EXPERIENCE

CREATE THE EXPERIENCE

  • Website
  • Brand rollout
  • Advertising
  • Social media
  • Experiential
  • Events
  • Packaging

ALIGN AND MANAGE

ALIGN AND MANAGE

  • Brand manual
  • Employee training
  • Brand management
  • Regular brand review
  • Stakeholder surveys
  • Gap analysis
  • Culture check-ins
  • Adjustments as required

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WHAT YOUR BRAND CAN DO

"We are walking a narrow path between two worlds, trying to take the best from each, leave old baggage behind, and work to rebuild our culture and our trust."

START SPEAKING YOUR TRUTH

Every First Nation has their own story, their unique challenges and opportunities. The best place to start is with a simple conversation. 

Click on contact us and we can schedule a time to talk. In the meantime, take this quick brand health assessment to see if this is the right time for you to be considering this work.

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The time to transform your brand is now.

We've helped almost 100 organizations build authentic brands by helping them define their purpose and clarify their messaging. We can help you too.

“GAH, SO EXCITED. SO BEAUTIFUL”

Jenna Boholi, The Icelandic Festival of Manitoba

Does Your Website
Still reflect your brand?

Credit Unions across Canada need to change their website. Are you ready to change yours?

Whether you’ve selected a vendor or are still looking to decide. Our toolkit will help you make the transition process a breeze.

Download the brandictionary

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