Insights

Filled with information, insights, thought-leadership, advice, opinion and potentially a little nonsense now and again. We will be adding to our brand blog as often as time allows. We hope you enjoy it.

August 17, 2023 Bria Welch

Climbing the ladder of brand success.

Brand positioning is the critical factor in determining the success of an organization. it goes beyond merely defining your brand identity and image. strategically, brand positioning places the brand in...

July 4, 2023 Casey Challes

It’s not just your name, it’s your brand.

Before amazon was named amazon, amazon was named “cadabra.” initially, jeff bezos thought the name, short for “abracadabra,” communicated the online marketplace’s most important attribute: that a book would just...

June 15, 2023 Sherril Matthes

Speaking with one voice.

Download the template   you’re at the board table. after plenty of back-and-forth, a course of action is decided. not everyone agreed, but it’s done. the decision is added to...

June 14, 2023 Bria Welch

Navigating changes in your organization? Why rebranding is necessary.

Has your organization gone through significant change in a short amount of time? are you constantly evolving and adapting in response to little (or big) triggers everywhere? if the answer...

May 18, 2023 Casey Challes

Watch your tone! Brand identity and the Tone of Voice Matrix.

Some brands are recognizable just by their tone: from nike’s inspirational messaging to old spice’s humorous tv ads to wendy’s cheeky twitter feed. these brands have a tone of voice...

April 27, 2023 Sherril Matthes

Leading change: are you a change agent or an integrator?

We’ve seen many personalities in changing organizations over the years – but the two most prominent are the change agents and the integrators. they have very different, yet equally important...

October 11, 2022 Callum Beattie

The ultimate brand positioning guide for 2022.

Brand positioning is easily one of the most important elements of a powerful brand strategy. it is also one of the most misunderstood. in this article, we’ll explore how brand...

August 31, 2022 Sherril Matthes

Five ways strategic planning has changed – for the better.

The ‘vision, mission, values and pillars’ strategic planning model we all know was originally taken from religious and military doctrine into western business use in 1941. in 1941, people got...

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We've helped hundreds of organizations build authentic brands by helping them define their positioning, find their purpose, and clarify their messaging. We can help you too.

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