Insights
Filled with information, insights, thought-leadership, advice, opinion and potentially a little nonsense now and again. We will be adding to our brand blog as often as time allows. We hope you enjoy it.
Watch Your Tone! Brand Identity and the Tone of Voice Matrix
Some brands are recognizable just by their tone: from nike’s inspirational messaging to old spice’s humorous tv ads to wendy’s cheeky twitter feed. these brands have a tone of voice...
Leading Change: Are you a change agent or an integrator?
We’ve seen many personalities in changing organizations over the years – but the two most prominent are the change agents and the integrators. they have very different, yet equally important...
The ultimate brand positioning guide for 2022.
Brand positioning is easily one of the most important elements of a powerful brand strategy. it is also one of the most misunderstood. in this article, we’ll explore how brand...
Five ways strategic planning has changed – for the better.
The ‘vision, mission, values and pillars’ strategic planning model we all know was originally taken from religious and military doctrine into western business use in 1941. in 1941, people got...
Is your brand a toaster oven?
Toaster ovens are great. wait, no they’re not. at best, a toaster oven is a cheap substitute for the tool you really want – the toaster, or the oven (clever...
Six Essential Elements of Brand Storytelling
Every brand has a story. it’s how you share it that sets you apart. great brand stories cast the customer in the role of the hero who embarks on a...
You need a brand story. (Here’s why.)
Shakespeare, the greatest storyteller, said the eyes are the window to the soul. in business today, your brand story is the window to your organization’s soul. how clear is your...
Six key considerations in planning your credit union’s website update.
You’re planning to update your credit union website and want to elevate your member experience. whether your site is outdated and desperately in need of a remake, or it’s new...
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