Tag: AI

We help organizations grow by developing and nurturing strong, relevant brands. We do this by focusing on fundamental principles and methods that help build a strong foundation for your organization from the inside out.

July 4, 2023 Casey Challes

It’s not just your name, it’s your brand.

Before amazon was named amazon, amazon was named “cadabra.” initially, jeff bezos thought the name, short for “abracadabra,” communicated the online marketplace’s most important attribute: that a book would just...

May 18, 2023 Casey Challes

Watch your tone! Brand identity and the Tone of Voice Matrix.

Some brands are recognizable just by their tone: from nike’s inspirational messaging to old spice’s humorous tv ads to wendy’s cheeky twitter feed. these brands have a tone of voice...