Tag: brand identity
We help organizations grow by developing and nurturing strong, relevant brands. We do this by focusing on fundamental principles and methods that help build a strong foundation for your organization from the inside out.
It’s not just your name, it’s your brand.
Before amazon was named amazon, amazon was named “cadabra.” initially, jeff bezos thought the name, short for “abracadabra,” communicated the online marketplace’s most important attribute: that a book would just...
Watch your tone! Brand identity and the Tone of Voice Matrix.
Some brands are recognizable just by their tone: from nike’s inspirational messaging to old spice’s humorous tv ads to wendy’s cheeky twitter feed. these brands have a tone of voice...
You need a brand story. (Here’s why.)
Shakespeare, the greatest storyteller, said the eyes are the window to the soul. in business today, your brand story is the window to your organization’s soul. how clear is your...
What is branding?
Branding is widely debated among marketers and organizational leaders. who drives the brand building function? what department is responsible? who in an organization champions the brand? who provides input into...
