This is municipal leadership at the service of our citizens. JohnQ delivers regional services and develops strategic projects in the Winnipeg Metropolitan Region to make communities better.
Effective municipal planning done through the power of effective communication and cooperation.
The 17 municipalities of the Winnipeg Metropolitan Region (WMR) completed a detailed action plan in 2017 to advance common objectives together. Many of their priorities have seen strong progress, but tackling some of the bigger projects was always limited by the capacity to move budget or generate new funds for research, seed money or pilot projects that would benefit all. They needed a pool of resources they could draw upon for projects like these.
After much research they found the key: coordinated, collective purchasing could provide better value for taxpayer dollars on purchases today, and be a source of revenue to build shared capacity that would result in further savings. Ultimately, this could create shared resources for projects and programs on the ground.
With the help of a highly respected business advisory council, the structure of JohnQ was outlined. The next critical step was to secure, at least, the benefit of the doubt from key stakeholders in the process: elected officials, administrators and staff, and business leaders.
CHALLENGES AND INSIGHTS
The major challenge was the complexity of the messaging and the lack of definitive answers to key questions. It was important to build credibility in the process, while simultaneously owning that all the answers were not yet in place and that it would require open-minded commitment from many people to shape this evolution.
There were two distinct mindsets about the tone of JohnQ – revolutionary vs. reliable. The name presented its challenges, with its clear male focus, which caused some discomfort and uncertainty for both women and men.
What people are saying:
“I wanted to send you a quick note to congratulate you, your team, board members and all others involved.
“I am in full support of the direction that the WMR is taking and believe that your forward thinking, cutting edge initiatives, leadership and hard work will no doubt help to continue to develop and strengthen the region — which in turn will significantly benefit us all.”
This is how a values-based brand garners support.
The audacious tone of voice was tempered with clean, professional, conservative photography, creating an ‘executive revolution.’
SINCE THE LAUNCH
The Winnipeg Metropolitan Region has been mandated by the Province of Manitoba to lead the development of Plan20-50, the first coordinated, long-term development plan in the Winnipeg Metropolitan Region.
JohnQ has successfully broken ground on delivering high-speed fibre-optic internet services to the communities of the region, to eliminate one of the greatest barriers that communities face to their economic development.