Callum Beattie

We help organizations grow by developing and nurturing strong, relevant brands. We do this by focusing on fundamental principles and methods that help build a strong foundation for your organization from the inside out.

October 11, 2022 Callum Beattie

The ultimate brand positioning guide for 2022.

Brand positioning is easily one of the most important elements of a powerful brand strategy. it is also one of the most misunderstood. in this article, we’ll explore how brand...

March 18, 2021 Callum Beattie

The Manitoba Studio Fund launches to support BIPOC design students.

Do you know a future graphic designer who could use a design scholarship? at honest, we believe that graphic design should reflect the community it stems from, and in our back...

March 10, 2021 Callum Beattie

What is branding?

Branding is widely debated among marketers and organizational leaders. who drives the brand building function? what department is responsible? who in an organization champions the brand? who provides input into...