Casey Challes
We help organizations grow by developing and nurturing strong, relevant brands. We do this by focusing on fundamental principles and methods that help build a strong foundation for your organization from the inside out.
It’s not just your name, it’s your brand.
Before amazon was named amazon, amazon was named “cadabra.” initially, jeff bezos thought the name, short for “abracadabra,” communicated the online marketplace’s most important attribute: that a book would just...
Watch your tone! Brand identity and the Tone of Voice Matrix.
Some brands are recognizable just by their tone: from nike’s inspirational messaging to old spice’s humorous tv ads to wendy’s cheeky twitter feed. these brands have a tone of voice...
Six essential elements of brand storytelling.
Every brand has a story. it’s how you share it that sets you apart. great brand stories cast the customer in the role of the hero who embarks on a...
